by Kathrin Tschida, Tjark Nentwig and Tiffany Thanh Phuong Dao
Für die deutsche Fassung, bitte -> hier klicken.
In 1909 an AEG advertisement claimed that electric ironing had become the favorite activity of housewives (see figure 1). Today, ironing is one of the least liked household chores (dpa 2016). Out of six students who curated this exhibition and prepared this blog post, no one irons clothes on a regular basis. That might make it seem odd that a student exhibition in the field of history of technology has ironing as its theme. Why then, did they choose the development and use of irons as a topic?
The history of the iron in Germany since the end of the 19th century illustrates that technological change is more than just a narrative of progress. Even when promises of progress appear to be fulfilled, there is always an interrelation between technology, society and environment. In the case of ironing, one such promise is the promise of lightness. Lightness and ease (“Leichtigkeit”) was a central topos in advertising for electric irons throughout the 20th century.
No more ironing? Lightness as a promise of progress weiterlesen
